This presentation will draw on Professor Sengupta’s research in the field of consumer psychology to illuminate ways in which we can influence and persuade others. The talk will focus on a particular technique for doing so in a sales context: that of flattery. Leveraging two of his published articles in this field, Professor Sengupta will discuss how the appropriate use of salesperson flattery can influence not only the flattered consumer, but other consumers who happen to be observing the interaction.

Furthermore, you will also learn the details about our DBA program from the program leaders and gain valuable insights from a current DBA student sharing their first-hand experience. Explore the transformative DBA journey and impactful possibilities that awaits you.

Session rundown:

Date: Mar 12, 2026 (Thu) (HK Time)
6:30 – 6:50pm: Research talk on “Interpersonal Persuasion: How to Win Friends and Influence People”
Speaker: Prof. Jaideep Sengupta
Chair Professor, Synergis-Geoffrey YEH Professor of Business, Department of Marketing

6:50 – 7:10pm:  Program Introduction
Speaker: Ms. Lili Chen
Program Director of DBA Program

7:10 – 7:20pm: DBA Student Sharing
Speaker: Ms. Stacey Pan, Co-founder and President of Koray Investment

7:20 – 7:30pm: Program Q&A
Speaker: Prof. Mengze Shi
Academic Director of DBA Program
Yuk-Shee Chan Professor of Business, Chair Professor, Department of Marketing, HKUST

For registration, please click here

Registration closes on March 10th, 2026

To book a personal consultation with DBA program director, please click here.