News & Events
Research Talk on Decode the Impact of Behavioral Strategy on Business Outcomes
Join Prof. Bilian Sullivan, a leading expert in management studies, for a research talk on the power of behavioral strategy in shaping organizational decision-making. Through her groundbreaking research, Prof. Sullivan will highlight how factors like organizational learning, managerial hubris, and social networks influence business outcomes.
This session is perfect for executives considering our premier DBA program, offering insights into how doctoral training empowers practitioner-scholars to tackle biases, develop evidence-based strategies, and elevate their leadership impact. Don’t miss the chance to explore how our program bridges theory and practice to drive both academic and professional success.
Session rundown:
Date: Nov 20, 2025 (Thu) (HK Time)
6:30 – 6:50pm: Program Introduction
Speaker: Ms. Lili Chen
Program Director of DBA Program
6:50 – 7:10pm: Research talk on Decoding the Impact of Behavioral Strategy on Business Outcomes
Speaker: Prof. Bilian Ni Sullivan
Associate Professor, Department of Management
7:10 – 7:20pm: DBA Student Sharing
Speaker: Ms. Becki Li, Managing Director of Credit Agricole CIB
7:20 – 7:30pm: Q&A
Speaker: Prof. Mengze Shi
Academic Director of DBA Program
Yuk-Shee Chan Professor of Business, Chair Professor, Department of Marketing, HKUST
For registration, please click here
Registration closes on November 18th, 2025
To book a personal consultation with DBA program director, please click here

