As social media reshapes financial markets, mutual funds in China have embraced livestreaming to engage with retail investors—ostensibly as an educational tool. But is it truly helping investors make better decisions?

Join us for an insightful research talk exploring the impact of over 20,000 fund livestreams since 2020. Prof. Allen Huang will share his insights and findings from this study, shedding light on the impact of social media livestreams on investor behavior and the financial landscape in China.

Furthermore, you will also learn about our DBA program from the program leaders and hear first-hand experience sharing from one of the DBA students, Mr. Isaac Vun, a Portfolio Manager at a global multi-asset management company.

Session rundown:

Date: Mar 19, 2025 (Wed) (HK Time)

6:30 – 6:50pm: Program Introduction
Speaker: Ms. Lili Chen
Program Director of DBA Program

6:50 – 7:10pm: Research talk on “Social Media Livestreaming: Investor Information or Persuasion?”
Speaker: Prof. Allen Huang
Professor, Department of Accounting

7:10 – 7:25pm: DBA Student Sharing
Speaker: Mr Isaac Vun, Portfolio Manager at a global multi-asset management company

7:25pm – 7:45pm: Q&A
Speaker: Prof. Mengze Shi
Academic Director of DBA Program
Yuk-Shee Chan Professor of Business, Chair Professor, Department of Marketing, HKUST

For registration, please click here

Registration closes on March 17th, 2025

To book a personal consultation with DBA program director, please click here