The advent of digital technologies has presented a wave of unprecedented challenges and opportunities for the Intellectual Property Rights (IPR). Are you curious to find out the influence of a new IP protection program on product sales? Who stands to gain the most from such a regime - established market leaders or innovative newcomers? Join us in this research talk where Prof. Yanfeng Zheng will demonstrate through his study on a novel IP granting and protecting program launched by Alibaba in 2018.

Furthermore, you will also learn about our DBA program from the program leaders and hear first-hand experience sharing from one of the DBA students, Ms. Audrey Chen, Director of Urovo Technology Holdings.

Session rundown:

Date: Jan 23, 2025 (Thu) (HK Time)

6:30 – 6:50pm: Program Introduction
Speaker: Ms. Lili Chen
Program Director of DBA Program

6:50 – 7:10pm: Research talk on “Between LV and Nobody: The Impact of Online Platform IP Protection on Product Sales”
Speaker: Prof. Yanfeng Zheng
Associate Professor, Department of Management

7:10 – 7:25pm: DBA Student Sharing
Speaker: Ms. Audrey Chen, Director of Urovo Technology Holdings

7:25pm – 7:45pm: Q&A
Speaker: Prof. Mengze Shi
Academic Director of DBA Program
Yuk-Shee Chan Professor of Business, Chair Professor, Department of Marketing, HKUST

For registration, please click here

Registration closes on January 20th, 2025

To book a personal consultation with DBA program director, please click here.