In today's digital landscape, consumer decisions are heavily influenced by online peer reviews. Many businesses have begun to actively solicit reviews from their customers. But is this approach beneficial?

Join us in this online research talk, Prof. Jing Wang will demonstrate how business solicitation program affects different aspects of customers’ reviews, and shares management insights on adopting platform-endorsed review solicitation programs.

You will also learn about our DBA program from the program leaders, who will share invaluable insights in successfully excelling in this program.

Session rundown:

Date: Nov 21, 2024 (Thu) (HK Time)

6:30 – 6:50pm: Program Introduction
Speaker: Ms. Lili Chen
Program Director of DBA Program

6:50 – 7:10pm: Research talk on ““To Solicit or Not to Solicit: Should Businesses Ask for Consumer Reviews?”
Speaker: Prof. Jing Wang
Associate Professor, Department of Information Systems

7:10 – 7:30pm: Q&A
Speaker: Prof. Mengze Shi
Academic Director of DBA Program
Yuk-Shee Chan Professor of Business, Chair Professor, Department of Marketing, HKUST

For registration, please click here 

Registration closes on November 19th, 2024

To book a personal consultation with DBA program director, please click here