Join us now to learn how this distinctive DBA program can help transform your innovative insights into positive business and societal impacts through rigorous applied research.

You will also hear from Prof. Mengze Shi to talk about his research paper on “Marketing Analytics and B2B Sales Performance” and how the adoption of new marketing analytics tools enables High Performers to win more sales opportunities, achieve greater quota attainment rates with inactive customers; and how it leads to pursuing more marketing-initiated leads and winning more sales opportunities with active accounts for Low Performers.

 

Session rundown:

Date: Feb 23, 2022 (HK Time)

 

6:30 – 6:50pm: Program Introduction

Ms. Lili Chen

Program Director of DBA Program

 

6:50 – 7:10pm: Research talk on “Marketing Analytics and B2B Sales Performance”

Prof. Mengze Shi

Associate Academic Director of DBA Program

Yuk-Shee Chan Professor of Business, HKUST

 

7:10 – 7:20pm: DBA Student Sharing

Ms. Vivian Chan

Managing Director of LHT Capital,

Founding President of Hong Kong PropTech Association,

HKSTP Data Governance Committee Member 

 

7:20pm – 7:35pm: Q&A

Prof. Shaohui Zheng

Academic Director of DBA Program

Head and Chair Professor, Department of Information Systems, Business Statistics and Operations Management, HKUST

 

 

For registration, please click here.

To book a personal consultation with DBA program director, please click here.