Embark on a transformative journey through our unique DBA program, where you will find full potential for your innovative ideas. Immerse yourself in rigorous applied research, equipping yourself with the essential tools and knowledge to translate those ideas into tangible, positive impacts on business and society. Don't miss this opportunity to make a real impact! 

Join us in our online event, to hear from Prof. Wenbo WANG, who will deliver an insightful research talk that delves into the fascinating intersection of "Live Commentary and AI-Generated Content on Social Media”. 

Additionally, you will also learn about our highly acclaimed DBA program from the program leaders, and hear first-hand experience sharing from one of the DBA students, Mr. William Liu, Vice President at Yatsen Holding Ltd. 

This engaging session aims to provide valuable insights for DBA aspirants who are intrigued by the evolving dynamics of social media, AI and online communications.

Session rundown:

Date: Mar 19, 2024 (HK Time)

6:30 – 6:50pm: Research talk on “Live Comment and AI-generated Content on Social Media” 
Speaker: Prof. Wenbo Wang
Associate Professor, Department of Marketing

6:50 – 7:10pm: Program Introduction
Speaker: Ms. Lili Chen
Program Director of DBA Program

7:10 – 7:25pm: DBA Student Sharing
Speaker: Mr. William Liu
Vice President, Yatsen Holding Ltd.

7:25pm – 7:45pm: Q&A
Speaker: Prof. Mengze Shi
Academic Director of DBA Program
Yuk-Shee Chan Professor of Business, Chair Professor, Department of Marketing, HKUST

For registration, please click here

To book a personal consultation with DBA program director, please click here