Are you ready to delve into the transformative journey from research studies to actionable strategies that shape the business landscape? Join us in this research talk where Prof. Ralf VAN DER LANS will demonstrate the pivotal role of visual attention in consumer decision-making. Discover the recent developments in eye-tracking technology, empowering marketing researchers to unravel the secrets to engaging consumer attention and its implications for businesses. 

Furthermore, you will also learn about our DBA program from the program leaders, and hear first-hand experience sharing from one of the DBA students, Mr. Jean Mouradian, Chief Architect at Acsys Technologies Ltd.

Session rundown:

Date: Sep 23, 2024 (Mon) (HK Time)

6:30 – 6:50pm: Program Introduction
Speaker: Ms. Lili Chen
Program Director of DBA Program

6:50 – 7:10pm: Research talk on “Decode Consumer Decision-Making through Eye-Tracking Technology”
Speaker: Prof. Ralf Van Der Lans
Chair Professor, Department of Marketing

7:10 – 7:25pm: DBA Student Sharing
Speaker: Mr. Jean Mouradian
Chief Architect, Acsys International Ltd.

7:25pm – 7:45pm: Q&A
Speaker: Prof. Mengze Shi
Academic Director of DBA Program
Yuk-Shee Chan Professor of Business, Chair Professor, Department of Marketing, HKUST

For registration, please click here

To book a personal consultation with DBA program director, please click here