News & Events
Online Info Session & Research Talk on “How to Engage Dormant Customers? A Digital Marketing Experiment with a Fortune Global Company” by Prof. Tat Koon KOH
Discover how our distinctive DBA program can help you turn your innovative ideas into tangible positive impacts on both business and society through rigorous applied research. Join us now to be a part of this transformative experience.
During the event, you will have the opportunity to gain valuable insights from Prof. Tat Koon KOH's research paper: "How to Engage Dormant Customers? A Digital Marketing Experiment with a Fortune Global Company." Prof. Koh will explain how re-engaging with inactive customers can decrease churn rates and increase revenue for companies, and what are the more effective email marketing strategies.
You will also have the opportunity to hear from our program leaders about the highly acclaimed DBA program and get an insider’s view on what it takes to excel in our program.
Don't miss out on this engaging and informative event! Sign up now to secure your spot.
Date: April 27, 2023 (HK Time)
6:30 – 6:50pm: Program Introduction
Ms. Lili Chen
Program Director of DBA Program
6:50 – 7:10pm: Research talk on “How to Engage Dormant Customers? A Digital Marketing Experiment with a Fortune Global Company”
Prof. Tat Koon KOH
Associate Professor, Department of Information Systems, Business Statistics and Operations Management
7:10 – 7:20pm: DBA Student Sharing
Mr. Anthony Poon
Chairman and CEO, ALE Group Holding Ltd
7:20pm – 7:35pm: Q&A
Prof. Shaohui Zheng
Academic Director of DBA Program
Head and Chair Professor, Department of Information Systems, Business Statistics and Operations Management, HKUST
For registration, please click here.
To book a personal consultation with DBA program director, please click here.