Online Info Session & Research Talk on “How to Engage Dormant Customers? A Digital Marketing Experiment with a Fortune Global Company” by Prof. Tat Koon KOH

News & Events

28.03.2023

Online Info Session & Research Talk on “How to Engage Dormant Customers? A Digital Marketing Experiment with a Fortune Global Company” by Prof. Tat Koon KOH

ISRT April 27

Discover how our distinctive DBA program can help you turn your innovative ideas into tangible positive impacts on both business and society through rigorous applied research. Join us now to be a part of this transformative experience.

During the event, you will have the opportunity to gain valuable insights from Prof. Tat Koon KOH's research paper: "How to Engage Dormant Customers? A Digital Marketing Experiment with a Fortune Global Company." Prof. Koh will explain how re-engaging with inactive customers can decrease churn rates and increase revenue for companies, and what are the more effective email marketing strategies.

You will also have the opportunity to hear from our program leaders about the highly acclaimed DBA program and get an insider’s view on what it takes to excel in our program.

Don't miss out on this engaging and informative event! Sign up now to secure your spot.

 

Session rundown:

Date: April 27, 2023 (HK Time)

 

6:30 – 6:50pm: Program Introduction

Ms. Lili Chen

Program Director of DBA Program

 

6:50 – 7:10pm: Research talk on “How to Engage Dormant Customers? A Digital Marketing Experiment with a Fortune Global Company

Prof. Tat Koon KOH

Associate Professor, Department of Information Systems, Business Statistics and Operations Management

 

7:10 – 7:20pm: DBA Student Sharing

Mr. Anthony Poon

Chairman and CEO, ALE Group Holding Ltd

 

7:20pm – 7:35pm: Q&A

Prof. Shaohui Zheng

Academic Director of DBA Program

Head and Chair Professor, Department of Information Systems, Business Statistics and Operations Management, HKUST

 

For registration, please click here.

To book a personal consultation with DBA program director, please click here.